What Is Cloud Hosting?

As the internet continues to dominate on a global level, connection speeds quicken and hosting companies increasingly become more competitively priced, there has been a growth in the use of cloud hosting to manage file hosting solutions.

But what does this mean exactly and how can it benefit organizations?

What is cloud hosting?

Cloud hosting is one of the hottest growth areas in IT solutions, but defining it can be quite complex. Essentially, cloud hosting involves storing a company’s data over a vast cluster of computers or servers, which act as one large virtual storage space. Each server carries out a specific set of tasks. This is served up over a network connection, ie, the internet. It means that hosting is not provided on one physical dedicated or shared server, and is classified more as a service rather than a product.

So, why has cloud hosting become so popular and what can it offer an organization?


One of the biggest plus points associated with cloud hosting is that it is more reliable than having your hosting on one server. In the case that one server goes down, in cloud hosting it doesn’t mean that you will go offline, as the other servers can kick in as a back-up. This is a really important feature for any business that needs to be operating continuously. Google, for instance, relies on cloud hosting and doesn’t ever suffer from any downtime issues.

It can manage spikes

Spikes in traffic volume or activity to your site can be easily managed when operating under cloud hosting because additional servers can help work together to give you the extra resources that you need at that particular time. Expanding or reducing servers to meet demand can be achieved almost instantaneously in a seamless manner.


When you get peaks and troughs of demand, you only pay for what you use, which makes it a cost-effective operating system. Although cloud hosting itself isn’t necessarily a cheap option, the prices involved have dropped over time, and many firms see the long-term benefits of its use. Cloud hosting also means that businesses don’t need to take responsibility for the server infrastructure, as that is done by the hosting providers, which can save them money and the need for constant investment. It can also give businesses a competitive edge over other firms who don’t use cloud hosting.


Cloud hosting offers the same level of security as other hosting solutions, as all of the clusters of servers used are housed within data centres that operate security measures.


Whatever type of business you operate and it’s level of complexity, cloud hosting can adapt to meet each business’s needs. There are different platforms and models available to cope with the demands of a business. You can customize your server and specify its processing power, operating system and location, as well as configure the server to enable it to present your content in the desired way. Cloud hosting also gives you the flexibility to work from any location.

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