Video Marketing On A Shoe String Budget: Your Guide To Free Social Media Videos

Small businesses have lately grappled with their marketing budgets and are constantly looking for cost-effective solutions. 

Although there are a number of video creation platforms out there, most of them are paid, and opting for one of them may prove to be cumbersome on the marketing budgets of small businesses.

With video marketing taking off in recent days, a popular notion is prevailing among marketers that not only is video creation expensive, but the efforts that are required for creating quality videos are also enormous.

However, with technological advances taking over the digital space, creating eye-catching and visually appealing videos has become easier than ever.

Online video creation platforms such as provide absolutely free video creation solutions to businesses and can help them in creating quality videos effortlessly. 

If you are wondering about how to create stunning videos that are highly customizable and help you meet your marketing requirements, this post might be of enormous help for you. 

Moving forward, we will be looking at the various steps involved in creating high-quality videos using InVideo’s video creator, that too absolutely free of cost!

Let’s have a look at the InVideo platform and how it can help you create videos that are visually appealing and cost-effective for your marketing campaign.

What Is InVideo?

InVideo is a completely online video creation platform that can be accessed by simply navigating to 

The platform can help you in creating highly customized videos that perfectly suit your marketing requirements and help in enhancing your brand’s reach and recognition.

The best thing about InVideo is its simplicity, and it’s easy to use interface. Since the tool is entirely web-based, there is no need to download any software on your PC. 

You can simply navigate to and creating stunning videos that are customized as per your marketing requirements.

InVideo provides you with multiple editing options for the templates that can be used to develop promo videos in thousands of ways. This enables you to make beautiful videos that look just how you wanted them to be.

InVideo can help you in creating videos for your blogs, vlogs, websites, YouTube channel, or broadcast, entirely free of cost!  

Since the platform is completely web-based, you can create videos whenever you want, even on your mobile device.

These features have enabled InVideo to be one of the foremost choices of video marketers for their video creation requirements. 

Let’s have a look at the steps involved in creating free marketing videos by using InVideo.

How To Create Free Videos Using InVideo?

InVideo is very simple to use. Even someone with 0 video editing experience will find themselves right at home by using InVideo’s intuitive website. 

The customization options are well laid out and are instantly within reach whenever you need them. 

If you want to begin your video creation journey, here are the steps to get you started with your first video on the platform. 

There is one aspect of the platform that you will observe while going through these steps is that the entire video creation process is streamlined and the platform is extremely simple to operate.

  • Open your browser and navigate to
  • Once you are on the website, you will be greeted with a ‘Make a Video’ button. Click on it.
  • You will now be taken to a sign-up page. Fill in the required information and click on ‘Create my account’.
  • If you already have an InVideo account, you can simply log in with your credentials and get started with the video creation.
  • The platform provides pre-made templates, the coveted Article-to-video feature, or you have the option to start your entirely custom video using a blank template.
  • The easiest way to go about creating a free video is to choose from among the hundreds of pre-existing templates that suit your video theme and edit it as per your liking.
  • Once you have settled upon a video template, you can replace the default text in the video with your content and add audio, images, or even another video from InVideo’s extensive collection of images and audio.
  • In the next step, you can add animations or transitions to make your videos more enticing, and the plethora of customization options will help you in creating that perfectly crafted video.
  • Once you are done with the editing, preview the video and make any final edits if required.
  • Finally, export the video to your PC or mobile device and upload it to any social media channel or video creation platform of your preference.

These steps will enable you to create eye-catching promo videos of intros, that too entirely free of cost. You can also leverage InVideo as an Instagram video editor or as an editor for any video you like.

Simply upload your video to the platform and edit it using the available tools to create a stunning promo video that meets your marketing requirements.

Although the platform is relatively simple to operate, if ever you run into any issues in your video creation journey, the support section is just a few click away that provides 24×7 human assistance and provides prompt replies to all your queries. 

You can be assured that if ever you get stuck anywhere, support is merely seconds away.

Final Thoughts

Thousands of businesses around the globe have created quality promo videos for their marketing purposes using the InVideo video creation platform. 

The free nature of InVideo enables 0 cost video creation that can prove to be a boon for businesses operating on a tight marketing budget.

With the vast collection of pre-existing templates and the drag & drop functionality that InVideo provides, helps in getting that professional look in any of the videos that you create using this platform.