Videos are now all the rage over the Facebook platform. The news feed has transformed itself from traditional textual content and imagery to serving full-blown videos right on the platform.
A recent report said that nearly 500 million viewers watch 100 million hours of Facebook videos every day, and with the rising number of Internet users, this number is poised to witness a significant increase in the coming days.
Just looking at this scale can give a brief idea about the potential of Facebook. This can give you an estimate of the scale of how this advertisement medium has penetrated the platform.
There has been an increased push by marketers to leverage videos and use them to promote their products or and services.
In this post, we will discuss a few tips that can come in handy in your pursuit of selling on Facebook.
Tips To Sell On Facebook Through Videos
Ever since Facebook allowed videos on its news feed, the social media landscape has been dramatically altered.
There has been a massive shift in the type of content that is posted on the platform and videos have become an integral part of the marketing equation.
Below are a few tips that you must keep in mind if you want to establish yourself as a seller on Facebook.
1. Videos are the next big thing in Facebook marketing
According to stats provided by Facebook, the platform witnesses around 4 billion video views every day and has captured around 25% of all video ad spending in the USA.
The shift towards creating and posting video content on the platform has witnessed an enormous surge, and in just a year, the number of video posts per person has increased to 75% globally and 94% in the US.
If you are looking to establish yourself as a seller on Facebook, catchy video content needs to be your top priority.
Moreover, if you go to your Facebook account’s news feed, you will be hard-pressed to find promotional material that is not video-based, leading to a compositional shift from traditional content to videos.
However you dissect it, the culmination of videos on Facebook’s news feed has opened up new marketing horizons that you must leverage if you wish to enhance your reach on the platform.
2. Post videos right to Facebook to maximize engagement
If you have been mulling over whether to start video marketing, now is the perfect time to begin.
Bigger brands, including McDonald’s, Budweiser, and Beyoncé, are posting their promotional videos directly on the platform and sidelining YouTube in the process.
Looking back to the performance of Facebook videos, stats showed that in May 2015, Budweiser posted 60 YouTube videos on Facebook, and out of these, around 10 videos used Facebook’s new video functionality.
The amount of engagement and views that Facebook videos generated led the brand to flip these digits in September 2015 and posted a majority of its videos directly on Facebook.
This demonstrates the level of engagement that advertisers have been able to achieve through the videos that led them to switch to Facebook.
3. Ensure top-notch video content quality
When posting videos on Facebook, it is crucial to maintain a high-quality level and adhere to Facebook’s video posting guidelines.
Facebook looks at a few key statistics of your video, such as the view time, audience retention rate, average view duration, people reached, and so on.
You can get these statistics for any of your videos by simply following these steps.
- Reach out to the ‘insights’ button located in the menu bar of your Facebook page.
- Click on the ‘Export’ button located in the top right corner.
- On the left side, select the ‘Video data’ option and choose the date range in the right section.
- Click on ‘Export Data.’
Facebook, too, analyzes these metrics to award rank to your videos so that they can appear in user suggestions and help you in reaching a wide audience.
4. Ensure that your video meets Facebook video sharing guidelines
There are a few video creation parameters that you need to keep in mind before creating a Facebook video ad.
- The video format must be: .MOV
- Video file maximum permitted size: 1 GB
- Minimum resolution of the video ad: 720p
- Recommended resolution of the video ad: 1080p
- Minimum aspect ratio: 16:9
- The recommended size for the thumbnail: 1200×675
- Accompanying text or copy length: 90 characters
The accompanying text or copy length is variable if you are creating various ads for different placements. These stand at 110, 500, and 90 characters for mobile news feed, a desktop news feed, and right column display, respectively.
5. Choose the right tool to create your video
Gone are the days when you had to master a heavy-duty desktop software just to perform some basic editing. Today, you can simply use an online movie maker and get started with your video ad creation right away.
There are some new web-based tools that have made it very easy to create visually appealing videos within seconds, and that too, entirely free of cost!
Although there are plenty of video editing and creation tools out there, you must emphasize of choosing the right tool to create your video as it will directly impact the impression that your ad has on its viewers.
Whether you are a newbie or even an experience Facebook seller, videos are the next big thing that will drastically impact your presence on the platform. Platforms such as VideoCreek can help you in creating stunning Facebook ads within seconds.
Small and medium businesses have already jumped on the Facebook video bandwagon and are reaping the benefits of heightened engagements generated through the platform.
Also, keep in mind to check the analytics of your video performance to identify the areas of improvement and look out for the posts that aren’t working out.
John follows everything happening in the tech industry, from the latest gadget launches to some of the big-name moves in the industry. He covers opinionated pieces and writes on some of the biggest names in the industry. John is also a freelance writer, so he shares articles on freelancing every now and then. email: [email protected]