TikTok is unarguably the fastest growing social media platform at this moment because, in just 5 years since its emergence, it currently has almost 1 billion monthly active users. It has also been downloaded more than 2.5 billion times from apps stores.
Some people create TikTok videos for fun while others want to make money or make a living off of the lip-syncing app. However, does TikTok pay content creators? If so, how many views do you need before you can make some bucks off TikTok? Continue reading to find answers to these and many other money-related TikTok questions?
Does TikTok Pay Creators?
Yes, TikTok pays creators on the platform. And that has been one of the biggest reasons for the rush and influx of new users every month especially since 2019? However, you must meet certain criteria to earn money on TikTok as a creator.
As a creator, you must be 18 years or older and must have a minimum of 10,000 followers. Your TikTok videos must have also accrued a minimum of 100,000 views within the last 30 days. Once these requirements are met, you can apply to the Creator Fund (created in August 2020) through the app to start getting paid for your content. And one last thing, you must also be based in one of the following countries:
In terms of revenue generated from ads, unlike YouTube or Facebook that split ads revenue with qualifying users, TikTok does not have that arrangement in place.
How Much Does TikTok Pay Creators?
TikTok has not come officially announced how much they pay their creators and there is no indication that there is a baseline payment for creators. But a recent revelation shows that TikTok pays creators between 4 and 6 cents for every 1000 views. Even at that, the payment, the processing, and every other calculation related to payments have been vague.
This lack of transparency shows that the exact amount paid to each creator varies from one person to another. Although many viewers have complained about this lack of transparency, TikTok recently claimed they were listening and looking into how to make the entire payment process a lot more interesting.
How Many Views Do You Need on TikTok to Get Paid?
One of the criteria for getting paid as a content creator on TikTok is to have accrued at least 100,000 views within the last 30 days.
However, they have been reported to be paying between 4 and 6 cents per 1000 views. This means that for you to get more money, you need to regularly have a lot of views. For this to happen, your content must be engaging and interesting. You must also have lots of followers to pull off a viral-level video view.
When the Creator Fund was launched, its purpose was to support “ambitious creators who are seeking opportunities to foster a livelihood through their innovative content”. Since the announcement, top TikTok influencers have signed up for this program, ensuring that they get paid for the TikTok videos they create.
For instance, if you have about 1.5 million views, how much are you expected to receive from TikTok? If you are expecting between 4 and 6 cents for every 1000 views, that means you will be expecting anywhere between $80 and $100.
How the TikTok Creator Fund Works
The creator fund was created to compensate TikTok content creators for their hard work in producing viral videos. $200 million was put into the fund, and over the next three years, the fund is estimated to grow to $1 billion.
When creators make great, viral videos, they can apply to get paid. As a reminder, you must meet the following criteria:
- Must be at least 18 years old
- Must have at least 10,000 followers
- Must have gathered at least 100,000 views in the past month
- Must be living in countries where the Creator Fund is currently active
Once accepted into the program, you can withdraw your earnings through Zelle or PayPal based on the number of views you record. When you have gathered enough views to get paid, you will see your funds on your dashboard. This fund can then be withdrawn 30 days after you posted the video.
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How Does TikTok Make Money?
Although just 5 years old, TikTok generated $110 million between February 2020 and February 2021. How does TikTok make so much money even though downloading this app costs nothing?
TikTok makes most of its revenue from adverts (TikTok for Business). These paid ads include:
- In-feed video ads
- Brand takeover ads
- Top-view ads
- Branded hashtag challenges
- Branded effects
TikTok also makes money through in-app purchases just like every other social media app. They make TikTok coins available to people as long as they are above 18 years of age. Users can use these coins to buy virtual gifts for TikTok video creators to show appreciation for their hard work.
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