TikTok is unarguably the fastest growing social media platform at this moment because, in just 5 years since its emergence, it currently has almost 1 billion monthly active users. It has also been downloaded more than 2.5 billion times from apps stores.
Some people create TikTok videos for fun while others want to make money or make a living off of the lip-syncing app. However, does TikTok pay content creators? If so, how many views do you need before you can make some bucks off TikTok? Continue reading to find answers to these and many other money-related TikTok questions?
Does TikTok Pay Creators?
Yes, TikTok pays creators on the platform. And that has been one of the biggest reasons for the rush and influx of new users every month especially since 2019? However, you must meet certain criteria to earn money on TikTok as a creator.
As a creator, you must be 18 years or older and must have a minimum of 10,000 followers. Your TikTok videos must have also accrued a minimum of 100,000 views within the last 30 days. Once these requirements are met, you can apply to the Creator Fund (created in August 2020) through the app to start getting paid for your content. And one last thing, you must also be based in one of the following countries:
In terms of revenue generated from ads, unlike YouTube or Facebook that split ads revenue with qualifying users, TikTok does not have that arrangement in place.
How Much Does TikTok Pay Creators?
TikTok has not come officially announced how much they pay their creators and there is no indication that there is a baseline payment for creators. But a recent revelation shows that TikTok pays creators between 4 and 6 cents for every 1000 views. Even at that, the payment, the processing, and every other calculation related to payments have been vague.
This lack of transparency shows that the exact amount paid to each creator varies from one person to another. Although many viewers have complained about this lack of transparency, TikTok recently claimed they were listening and looking into how to make the entire payment process a lot more interesting.
How Many Views Do You Need on TikTok to Get Paid?
One of the criteria for getting paid as a content creator on TikTok is to have accrued at least 100,000 views within the last 30 days.
However, they have been reported to be paying between 4 and 6 cents per 1000 views. This means that for you to get more money, you need to regularly have a lot of views. For this to happen, your content must be engaging and interesting. You must also have lots of followers to pull off a viral-level video view.
When the Creator Fund was launched, its purpose was to support “ambitious creators who are seeking opportunities to foster a livelihood through their innovative content”. Since the announcement, top TikTok influencers have signed up for this program, ensuring that they get paid for the TikTok videos they create.
For instance, if you have about 1.5 million views, how much are you expected to receive from TikTok? If you are expecting between 4 and 6 cents for every 1000 views, that means you will be expecting anywhere between $80 and $100.
How the TikTok Creator Fund Works
The creator fund was created to compensate TikTok content creators for their hard work in producing viral videos. $200 million was put into the fund, and over the next three years, the fund is estimated to grow to $1 billion.
When creators make great, viral videos, they can apply to get paid. As a reminder, you must meet the following criteria:
- Must be at least 18 years old
- Must have at least 10,000 followers
- Must have gathered at least 100,000 views in the past month
- Must be living in countries where the Creator Fund is currently active
Once accepted into the program, you can withdraw your earnings through Zelle or PayPal based on the number of views you record. When you have gathered enough views to get paid, you will see your funds on your dashboard. This fund can then be withdrawn 30 days after you posted the video.
Read also: Instagram Camera Not Working? Best Fixes
How Does TikTok Make Money?
Although just 5 years old, TikTok generated $110 million between February 2020 and February 2021. How does TikTok make so much money even though downloading this app costs nothing?
TikTok makes most of its revenue from adverts (TikTok for Business). These paid ads include:
- In-feed video ads
- Brand takeover ads
- Top-view ads
- Branded hashtag challenges
- Branded effects
TikTok also makes money through in-app purchases just like every other social media app. They make TikTok coins available to people as long as they are above 18 years of age. Users can use these coins to buy virtual gifts for TikTok video creators to show appreciation for their hard work.
How To Go Viral on TikTok and Become TikTok Famous (Guide For Beginners)
Any type of video can go viral on TikTok, and that is the beauty of the platform. In comparison with other social media platforms, TikTok’s organic reach is unparalleled. The number of comments, likes, and shares a TikTok video gathers does not entirely determine if that TikTok video has gone viral or not. What truly determines if a TikTok video is viral is the number of views, and these views must come from new visitors to your page.
For example, a new TikTok user of 3 months once recorded more than 14 million video views within just one month of posting a video. And once TikTok notices that your videos are getting more views, TikTok will automatically push the videos to more people who might be interested in them.
While some TikTok videos go viral by chance (unplanned and spontaneous), making your videos go viral can be learned. Let’s see how!
- Keep your video as short as possible
- Use popular and trending music
- Make your videos relatable
- Add a call to action
- Add a little suspense
- Get controversial
Keep your video as short as possible
Attention span on TikTok is very short; users can easily swipe past your video to another interesting one within seconds. People will rather watch a 7 seconds video than watch 30 seconds video. If you want your TikTok video to go viral, keep it as short as possible.
Use popular and trending music
If there is a song everyone is currently ‘jamming’ to, it is almost sure to get you some extra views. It makes your videos more interesting if trending music is playing in the background while you lip-sync your short TikTok story.
Read also: Does TikTok Pay Creators?
Make your videos relatable
People will rather watch what adds some value to their lives than just watch a random video. So, if you want to solve a problem many people are facing, go straight to it. You may use onscreen text with bullet points to share useful tips.
Add a call to action
At the end of your TikTok video, it will be great to add a call to action. It could be “follow for more of these videos” or “comment if you want part 2”. This will not just add more engagement but will gain you more followers. This will be important for your next series of videos.
Add a little suspense
The easiest way to do this is to leave some questions unanswered in your viewers’ minds. If your video will pose an obvious question, do not answer it. It is likely more users will comment and ask the same question. Remember, comments are a great indication that your TikTok videos are doing well.
Don’t be scared to add something controversial
You may suggest an unpopular opinion. Don’t think this will make haters come for you. The more they watch your videos and comment, the more viral your video gets.
How Many Views Is “Viral” On TikTok
Basically, ‘Viral’ in the TikTok context can be subdivided into three categories:
- Entry-level viral: If your TikTok video gets at between 100,000 to 250,000 views
- Medium-level viral: If your TikTok video gets between 500,000 to 1,000,000 views
- Pro-level viral: If your TikTok video gets anything above a million (1,000,000) views
Depending on the topic or niche, your video can even get more views over a longer period, which will make the videos fall into the ‘ultra-level viral’ category. This is common to celebrity TikTok videos. Also, something going viral will be niche-specific. Some videos may have less than 250k views but would be termed Pro-level viral in some niches, say finance.
In most cases, a viral TikTok video is usually addressing a specific situation or is a product of a well-planned idea. That is why it was highlighted earlier that “making your videos go viral is also a skill that can be learned”.
For your videos to go viral on TikTok, they must get a lot of ‘shares’ because this projects your videos to a larger audience. That is why you should make your TikTok videos as engaging as possible to stir and retain people’s attention.
As a beginner, target around 400 views and 100 likes within 30 minutes of posting your TikTok video. Anything less than that may mean that your TikTok video has fallen short of going viral.
- If 400 views = 30 minutes,
- 800 views= 1 hour
- 1200 views= 1 hour and 30 mins
- 1600 views= 2 hours
This way, you get a little less than 10,000 views within 24 hours. This often suggests that your TikTok videos are on their way to becoming viral.
Read also: Comments Not Loading On YouTube? Best Fixes
How Long Does It Take for A TikTok to Go Viral?
Before anything, it is reasonable to understand that for your TikTok video to go viral, you must have been consistent (making quality and engaging videos every day for 7 days a week) on TikTok for at least 3 months. That means you can’t join TikTok today and expect that your first video will go viral, except it is exceptionally acceptable.
So, back to the question: how long does it take for a TikTok to go viral? Ordinarily, within the first 24 to 48 hours, you will know if your video has gone viral or not, while in rare cases, it could take months for a video to pick traction and go viral. For example. Have you recorded close to or more than 10,000 views within the first 24 to 48 hours of posting? That is a good sign that you’ll likely go viral.
Things That Could Get Your Tiktok Shadowbanned
There are things that you do in error that could get your TikTok account shadowbanned. These actions could cause your TikTok account to drastically reduce views, likes, and other engagements, becoming a nightmare for a TikTok user who is growing their account. Here are some of the actions that you should avoid.
- Do not create and upload content that is against community guidelines. For example, this content could be news that has not been verified, pornographic content, violent videos, hate speech targeted at a particular community, or drugs. Etc.
- As a TikTok user, do not indulge in spammy behavior. Spamming includes following multiple accounts a day or dropping comments on various videos urging people to follow you back. Unfortunately, this strategy for growing your account can backfire and cause TikTok to shadowban your account. Instead of implementing this risky shortcut, we recommend increasing your TikTok account organically by posting quality content and using the right hashtags.
How to Tell If You’re Shadowbanned
If you want to get more views on your TikTok account and get paid, being shadow-banned can cause problems. Luckily, some signs can help tell you when your account has been shadowbanned, including the following.
- When your TikTok account is shadowbanned, any video and content you create will not be available in searches.
- Your account will not be able to receive new followers.
- The videos or content you do will not be available on the “For You” page.
- Your content will not be able to receive engagements such as likes and comments.
- The shadowban will also reduce traffic to your page.
How To Lift The Shadowban From Your Account
Here are ways to lift the shadowban from your account.
- Try to uninstall and then reinstall your TikTok App. This would fix any glitches from bots and update your app.
- Make sure you delete any content on your page that’s against TikTok policies.
- You can also switch to a Pro account. This would enable you to access your account analytics, such as page visits, likes, comments, etc. With this information, you would be able to detect when your account is shadow-banned.
- Clear the app’s cache and leave TikTok for some days. This should help in resetting your account back to normal.
Top Hashtags for Fast Tiktok Account Growth
These hashtags would get your profile noticed and would attract audience interested in the content you create. Here are the top hashtags for fast TikTok account growth.
You can combine these hashtags to increase the number of views on your TikTok account.
Why Are My Tiktok Followers and Views Not Increasing?
Your TikTok followers and views might not be increasing because of these listed reasons:
- You’re posting your content at the wrong time: To increase your chances of getting new followers and views on your content, switch to a Pro account, see where most of your followers are from, and then post according to their time zone.
- When you don’t use the appropriate hashtags: Combining two or more hashtags can help your TikTok views increase so you can get paid. Hashtags like #fyp #foryoupage would push your content to a larger audience.
Finally, we recommend trying out several strategies and seeing the one that works. Growing your TikTok account, increasing your views, and catching people’s attention can get you paid. A prolific page can also get the attention of several brands, and before you know it, you can start monetizing your TikTok page. However, this does not come easy for everybody, and if you’re interested in increasing your TikTok views to get paid, you would have to put in the work and be consistent in creating quality content.
John follows everything happening in the tech industry, from the latest gadget launches to some of the big-name moves in the industry. He covers opinionated pieces and writes on some of the biggest names in the industry. John is also a freelance writer, so he shares articles on freelancing every now and then. email: [email protected]